You’re a small business owner who keeps hearing all about social media and how it can help your business, but you still have questions such as: how do you get started, what type of content do you post, how often do you post, and will it help grow your business?
- How do you get started? It’s very easy to set up a business page in Facebook, Instagram and Twitter. On the page your business can list the mission, history of your business, contact information (phone number, address, email, and website), and hours of operation.
- What type of content do you post? Facebook gives you the freedom to post special events and special sales. Facebook, Instagram and Twitter all allow you to post pictures of your products or services, videos, favorite quotes, etc. The sky is the limit. You can create the content you post yourself or hire someone to do it for you.
- How often do you post? It’s up to you how often you want to post. I would personally recommend posting at least a few times a week. You want people to see your content as often as possible.
- Will it help grow your business? Yes, social media is a more effective way to advertise your business. You can reach more people for less money. It’s also a great way to stay connected with your customers.
Social media gives your business the opportunity to tell the world who you are, what you do, and how you can meet their needs. If you are interested in learning more about using social media to increase your brand awareness and grow your business, click here!