Creating brand recognition online is more than plastering your logo or business name all over social media sites. Potential clients need to know who you are, why they should trust you, what products or services you offer and how it can fill a need they have.
When establishing a brand for yourself as an entrepreneur or for your small business you want the brand to represent your values and mission. Creating and using a style guide provides consistency for your website and social media pages.
What colors should I choose for my logo and website? It all depends upon what product or service you are providing. Website Builder Expert has a great guide showing the message different colors convey to consumers. If you would like my help, click here!
How do I know what my font is saying to my clients or potential clients? Canva has a great article explaining the best fonts to use according to your message. You found the perfect fonts, but they’re not on your computer. Have no fear, Google fonts has tons of free downloadable fonts.
If you would like to have your online branding reviewed or a style guide created for you, please click here!