Last week we discussed Customer Avatar’s. Our sample Avatar comes from a Full-Service Hair Loss Studio in Pennsylvania called, Creative Hair Solutions. Creating a Customer Avatar has helped them maximize their advertising efforts by determining who their ideal customers are and where they are on social media.

After the Avatar is created, use the information about your ideal clients to come up with 3 to 5 attention grabbing headlines. Don’t worry you’re going to test your headlines by asking your ideal clients which one they like best. This can be accomplished in several different ways including running a likes campaign for each headline or polling your ideal clients.

Come back next week to see how you sift through the research to come up with your headlines. If you want your company to be featured, please respond below!