I admit it. I used to be guilty of marketing to every person who was breathing or crossed paths with me. Unfortunately, I learned the hard way that everyone doesn’t want my products/services. Here are a few tips I picked up from my own personal experiences (Hopefully you won’t alienate your loved ones and friends or drain your bank account like I did):
Pick one product or service. Your target market will get convoluted if you are pitching 5 or 10 different things. Pick one product or service to being with. Creating multiple sales funnel for other products or services will come later. Get started by asking yourself the following questions:
- What’s the one product or service you can’t live without? Ex: Virtual Assistant
- What does my product or service do best? Ex: Brings business owners more clients/customers
- Who does my product or service best serve? Ex: Business owners who want to use social media, but don’t have time or may not have knowledge about social media.
Create a Customer Avatar. Creating a Customer Avatar gives helps you determine who’s your perfect or ideal client or customer. You’re Avatar is going to help you determine the following things:
- Who is my ideal client or customer?
- Where do they hang out?
- What problem or challenges do they have?
There are many different opinions on what questions to answer on a Customer Avatar worksheet. Here are the questions I ask when creating a Customer Avatar:
- Gender
- Age
- Marital Status
- Any children
- Location
- Occupation
- Annual Salary
- Level of Education
- Favorite Quote
- Goals and Values
- Favorite Books & Magazines
- What Blogs, Facebook, Pinterest pages or Websites do they visit?
- What Hobbies do they have?
- What teacher, mentor or author do they like or follow?
Check back next week to see an example of a Customer Avatar. If you would like your company to be used in the example, please respond below.