Category Archive

Today’s society puts businesses at a disadvantage especially when it comes to a bad client or customer experience. It only takes a few seconds to broadcast the experience across the world on multiple social media channels. Providing great customer service is crucial and cannot be emphasized enough.Is your business guilty of these 5 Customer Service sins?Making clients feel invisible. A … Read More

This event occurred in my personal life, but many times it can happen to small business owners and entrepreneurs. We can become the targets of an unhappy person who tries to destroy our credibility because of a personal vendetta we never knew existed. I want to share with you what happened to me this week. At some point in your … Read More

Have you ever noticed how easy it is to surround yourself with people who are constantly being negative and unsupportive? They have our best interest at heart but have a funny way of showing it. I prefer to surround myself with 3 types of people: Dreamers, Doers and Believers. Dreamers are considered a visionary or idealistic. Sometimes their suggestions are … Read More

  Creating brand recognition online is more than plastering your logo or business name all over social media sites.  Potential clients need to know who you are, why they should trust you, what products or services you offer and how it can fill a need they have. When establishing a brand for yourself as an entrepreneur or for your small … Read More

You’re a small business owner who keeps hearing all about social media and how it can help your business, but you still have questions such as: how do you get started, what type of content do you post, how often do you post, and will it help grow your business? How do you get started? It’s very easy to set … Read More

I want you to think of your business as a house. If you try to put up the walls, doors, windows, roof etc.. without having a foundation, it just doesn’t work. You can’t just throw any type of material down for your foundation either. The foundation must be firm and strong to hold the weight of the house without crumbling. … Read More

  You have an amazing story to tell, but who and how do you share it using social media? Here is where your avatar and market research help you determine your target audience. Of course, testing is required to make sure you are reaching the right target audience. The options mentioned below can be a regular post on your Facebook … Read More

You’ve got all this market research, now what? Here’s how you take your research and turn it into a few headlines to test as a likes campaigns. Who are you targeting? Ex: Moms of small children Look for pain points. Ex: dark circles under my eyes What are people saying about it? Ex: It’s running my life, I look like … Read More

Last week we discussed Customer Avatar’s. Our sample Avatar comes from a Full-Service Hair Loss Studio in Pennsylvania called, Creative Hair Solutions. Creating a Customer Avatar has helped them maximize their advertising efforts by determining who their ideal customers are and where they are on social media. After the Avatar is created, use the information about your ideal clients to … Read More