Fundamentals For a Firm Business Foundation!

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I want you to think of your business as a house. If you try to put up the walls, doors, windows, roof etc.. without having a foundation, it just doesn’t work. You can’t just throw any type of material down for your foundation either. The foundation must be firm and strong to hold the weight of the house without crumbling. …

Get New Clients by Sharing Your Story!

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  You have an amazing story to tell, but who and how do you share it using social media? Here is where your avatar and market research help you determine your target audience. Of course, testing is required to make sure you are reaching the right target audience. The options mentioned below can be a regular post on your Facebook …

Turning Research into Headlines

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You’ve got all this market research, now what? Here’s how you take your research and turn it into a few headlines to test as a likes campaigns. Who are you targeting? Ex: Moms of small children Look for pain points. Ex: dark circles under my eyes What are people saying about it? Ex: It’s running my life, I look like …

My Avatar’s Created, Now What????

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Last week we discussed Customer Avatar’s. Our sample Avatar comes from a Full-Service Hair Loss Studio in Pennsylvania called, Creative Hair Solutions. Creating a Customer Avatar has helped them maximize their advertising efforts by determining who their ideal customers are and where they are on social media. After the Avatar is created, use the information about your ideal clients to …

How to Find Your Ideal Client or Customer…..

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I admit it. I used to be guilty of marketing to every person who was breathing or crossed paths with me. Unfortunately, I learned the hard way that everyone doesn’t want my products/services. Here are a few tips I picked up from my own personal experiences (Hopefully you won’t alienate your loved ones and friends or drain your bank account …